a) a lifestyle  (”the gay lifestyle”, “the homosexual lifestyle”)

b) a preference (”the gay sexual preference”)

c) a choice (”it’s her choice if she wants to be lesbian”)

d) none of the above

My suspicion is that unless you’ve been raised in the Little House on the Prairie, you’ll opt for D. At least I hope you do.

At any rate, here’s a link to an interesting blog entry about contextual ad formatting.

Posted on September 13th, 2007 by JM